Author: Taylor Gleason

Leveraging CRM tools to improve patient and family experience

Up close photo of a child with wording "putting patients first"

Many parents have hectic schedules, from shuttling their kids between extracurricular activities to helping construct this year’s science fair project. With so many balls in the air, it’s easy to let commitments slip, whether it’s a PTA meeting or a physician appointment. Simply helping families schedule an appointment isn’t enough. Patients and caregivers deserve prompt, clear messaging and reminders to keep physician appointments top of mind.

To help improve the patient and family experience, Boston Children’s Hospital recently established a digital transformation initiative. Here, Bill Gagnon, senior director of digital marketing, explains how the hospital created a personalized, streamlined digital experience for parents and their providers. …Read More